Maxwell Alexander Gallery, Online November 28
The term “Black Friday Sale” has widely come to refer to one of the biggest shopping days of the year, the start of the holiday buying season on the day after Thanksgiving. Maxwell Alexander Gallery celebrates this yearly tradition by offering accessibly priced, high-quality small works from its stable of talents and invited guests. Featuring approximately 150 paintings from 45 artists, the event goes live online in “preview” mode at 8:30 a.m. Pacific on Friday, November 28. Serious buyers are eagerly ready to browse, decide and then—at 9 a.m. sharp—snap up their purchases. Most works go very quickly, and the sale concludes 24 hours later.
“We originally created the show because we wanted to give new collectors an opportunity to afford smaller paintings by really top artists who don’t typically paint in that size,” says gallery owner Beau Alexander, who first launched the event 13 years ago. With that goal in mind, almost all the artworks available are priced below $3,500. “What makes the show especially great,” Alexander continues, “is that these are not leftover or experimental paintings but rather the kinds of high-quality pieces for which they’re quintessentially known.”
Select a name from the gallery’s list of artists and chances are they’ll be in the sale. One such artist is Oregon-based Eric Bowman, whose work is avidly collected for its romantically realistic scenes of Western figures and their worlds. Among his four or five acrylic studies in the sale, completed for what eventually became larger scale oil paintings, is the 8-by-6-inch portrait STUDY OF JONATHON. Says Bowman, “This particular composition features Jonathan Warm Day Coming posing inside the house of famed Taos painter Eanger Irving Couse. The study went on to aid me in a 40-by-40-inch oil for my solo show at Maxwell Alexander next spring.”
Phyllis Shafer, another artist participating in the sale, paints perception-shifting scenes of the landscapes near her home in South Lake Tahoe, California, and beyond. For her third Black Friday year, she’ll be offering a 9-by-12-inch gouache depicting the high desert of the Owens River Gorge east of the Sierra Nevada. “That’s been my magic spot,” says the artist, “gazing southwest across sage and rabbit brush toward the dramatic sweep of the mountains.
Oklahoma-based Dan Stovall goes for a different sort of drama in what he describes as “up-close action paintings of modern cowboys, done with a veneer of the Old West. I want them to look like something you would see in an illustration from the 1930s.” He’ll be offering three or four pieces, captured through his observations during working visits to area ranches where “they’re still doing it the old-fashioned way.” Says Alexander, summing up Stovall’s appeal, “Dan has the remarkable ability to convey movement and action in a way that just feels natural.”
As these three among the many participating artists demonstrate, Maxwell Alexander Gallery’s Black Friday Exhibition literally offers something for everyone. —Norman Kolpas
contact information(213) 275-1060maxwellalexandergallery.com
This story appeared in the December 2025/January 2026 issue of Southwest Art magazine. Subscribe today to read every issue in its entirety.
The post Show Preview | Black Friday Exhibition appeared first on Southwest Art Magazine.